Speed Optimization

Gotta go fast! In today’s world being fast online is no longer just a desire – it is a necessity. The industry standard currently suggests that a single page of your website should load within 1 to 3 seconds. Each second beyond could result in people getting frustrated or impatient and leaving your site, never to return. The good news is that there are several ways to increase the speed of your website which range in complexity from something as easy as optimizing images all the way to server optimization. 

Our process for speeding up your site takes a few phases. 

Initial Benchmarks

First and foremost, we need to check what your current speed is clocked at and what optimizations have already been done. We use several industry tools for this so that we aren’t only looking at one set of data. We think it is important to get data from several sources so we can make sure we are checking it from every angle.

Set Goals

The next step is to set some goals with you. These goals will help us define what areas are the most important to you so that we can make a strategy. A goal might be a set number we want to hit for the page speed, but it could also be to just improve the number of page requests for example.

Get Results

Finally, we take steps to optimize the site based on the strategy that we have agreed upon. This is the step where we add a CDN, caching, optimize images, etc. 

How does your website speed look today? Does your site feel slow? Are you interested in working with us to optimize your site speed? Do a free speed test using GT Metrix below and if you have some room for improvement don’t hesitate to contact us!